I’m amazed to see how CXL is subconsciously reaching me the art of staying consistent. Writing a 1000 word blog post every week is not a joke and now that I’m on my 4th week I can sense a bit of punctuality inside me. I have never taken anything this seriously before.
So this time I’m back with my series of CXL reviews so without any further delay let’s quickly jump to what I learned this week.
On-Page SEO
An on-page SEO refers to both the content and the HTML source code of a page that can be optimized. Ex: page title, meta description, URL, keyword optimization, header tags, means your H1, H2, H3, and the alt text.
So while learning I wrote some of the major key points to understand the concept better and Here are some of the key points that I noted:
- Target keywords should be on the page title, the title should also contain the brand name.
- Meta descriptions dosn;t directly affect the SEO but it can increase the click-through rate (CTR). As this makes people see the expectations that they have from the website so if the meta descriptions of a website are not good then people will not get the right expectations and they will not click on the link.
- URL should contain the targeted keywords. This is also one of the major factors in SEO.
- There could be only one H1 tag but there could be various H2 and H3 tags.
- Image alt text should also contain keywords.
- Local SEO is very effective for local and small businesses. As this can give an insane amount of local traffic to a local businessman which can be very profitable.
Intro to PPC:
Your page should convert better than your competitors and that would help lower the cost. The goals for PPC should be a high Click-through rate and a low cost per click and cost per lead.
Types of PPC campaigns:
- Awareness campaigns
- Lead gen campaigns
We are talking about the lower funnel who know to look for your company and your product, that’s able to find you in PPC and you can drive them directly to your landing page.
We can even divide the PPC campaign in:
- Pre-awareness
- Awareness
- Trigger
Different PPC channels to invest in Google AdWords and bing. There’s also display, Facebook, and remarketing.
Take a look at the different channels and the opportunities for you to test their form, you’re messaging to your assets, your content and your call to action, your offers and see what performs best for you.
How to build PPC channels that convert?
Different strategies can be used for the top of the funnel. Here are some of the things that I highlighted:
- Different strategies can be used for the top of the funnel.
- Find a less aggressive way like ebooks, checklists, or things that will be less friction for a user to provide the information.
- PPC traffic is significantly easier. You’re managing the ad buy and the ads so the performance can be tracked.
- In the analytics see the in which ad they converted. What’s the interaction that they’re taking on the site, and what’s that trend, and tie that back to look alike traffic within FB and target that way.
- If one can see the path analysis ten of what ad drove the net users can be seen, which will allow us to make strategic decisions on which page to continue to build up.
- The landing page should be optimized for the PPC ad campaign, not doing that will increase the bounce rate.
Content Marketing:
Creating content is one of the best ways to put your name out in the industry.
If a visitor comes on the website, pay attention to the articles that they are clicking on. Not just how many pages but what type of articles they’re clicking on.
Track 2: Running Growth Experiments: Research and Testing
There are hundreds of blog posts saying: How to increase your conversion rate or 100 growth hacking techniques to try. Do not trust them. They are written by SEO people who are in search of traffic and not by optimizers.
An average AB test lasts for 4 weeks and the best practices blog is something that is done at the time of creating the website, the optimization starts after completing all the major best practices.
Don’t get into the trap of design trends. They don’t help in the conversion optimization. Badly following the market leaders won’t help as there can be hundreds of reasons why they succeeded and not just their cosmetics.
What does a good optimization process look like?
- The process should tell where are the problems on our website? Doesn’t matter if it’s mobile or desktop or mobile or an app. Is there a problem with the checkout process or the product page? Where the problem lies should be identified.
- Identify what is the problem.
- Understand why this is or that a problem.
- Turning known issues into test hypotheses.
- Prioritizing tests and instant fixes.
This was the last week of 2020 and for the preparations of 2020 I couldn’t learn more but I’ ’m happy with my progress and consistency so I’m promising myself to increase my speed to complete the growth marketing mini degree as soon as I can. The only condition is I should understand everything they are teaching.
Writing blogs every week and clearing exams of CXL are really tough but this is the effort that makes you the top 1% of the marketers and that’s exactly why CXL is being valued so much.
Clearing exams of CXL requires in-depth knowledge of the topic and a person will not be able to clear the exam if he/she isn’t prepared enough therefore seeing the videos with attention and taking quality notes is very important.
As this year is about to end let’s see what 2021 brings and this was the last post that I’m writing in 2020.
See you in 2021, That’s all for today.
See you:)
