Hey guys I’m back with another post of my series of CXL. So let’s start from where we have left:
Intermediate google analytics
Clean data: Filtering out SPAM
- Dirty data hides the story GA wants to tell you.
- Never filter your backup view
- Create a filter — custom filter — exclude spam resources
- Set up basic defenses like enabling bot detection
Clean data: Removing internal hits
- Internal traffic is the traffic by an internal team for testing purposes. For a website with little traffic, this can be a major issue.
The easiest solution:
- Google Analytics opt-out add-on chrome extension. Install this and GA won’t record you.
- Or create a filter where you will exclude certain IP addresses.
- Or you can exclude traffic from a country that you are not targeting. ( Do this only if you are extremely sure that this info will not be useful for you. )
Clean data: Cross-domain tracking
- Suppose the traffic is coming from Facebook to our offer page as abc.com and then the cart is on xyz.com, here cross-domain is happening and instead of giving credit of sale to Facebook, GA will give it to xyz.com
- A website like PayPal doesn’t allow tracking so if a user gets redirected to PayPal then GA will give credit of sale to PayPal. To stop this from happening add PayPal to the exclusion list.
Finding answers: Funnel tracking
- Goal flow is the horizontal flow and allows a lot of segments.
- Funnel visualization is a vertical flow and is very easier to read.
Finding answers: Segments part 1
- Segments are temporary.
- Filters are like the permanent solutions to temporary problems. Adding a filter changes the data of the whole view. To stop this from happening we use segments.
Finding answers: Segments part 2
- Click on the segment — new — create a custom segment according to your needs.
- This can only be done if traffic is correctly tagged using UTM.
- In the dialog box of creating a new segment, the conditions options are for assigning advanced conditions.
- Sequence options are like conditions in sequence.
- The dialog box an option in the top right that says “segment is available in view”. This option can be used for privacy reasons.
Finding answers: Custom support
- Go to customization — custom reports
- Check google analytics solution gallery
Tips and tricks: Dashboards
- Create a custom dashboard, use a starter dashboard to get a basic one set up automatically and then edit it according to your needs.
- Google analytics solution gallery has templates for a custom dashboard.
- Check google data studio.
Tips and tricks: Saved reports and alerts
- While seeing a report if you add some filters inside the table to see some specific information and if you believe you will use it often then you can save that report and it will be saved in customization.
- Admin — custom alerts, you can set alerts for specific metrics.
Tips and tricks: Channels
- Admin — channel settings (this is the only available if you have edit access on GA )
- Create a custom channel grouping to define what you mean to define as social traffic/ email traffic
- You can create different channel grouping to get the answers to specific questions.
Tips and tricks: Multi-channel funnel report
- The multi-channel report is completely different than other reports in GA. It uses a different API.
- Assisted conversions show what channels assisted in sales as one who got the credit of sale, alone is not responsible for the sale.
- The top conversions path shows the path of conversion ( It’s extremely hard to get useful insights from it. )
Tips and tricks: Attribution
- Attribution means for how long GA should give credit of sale to a traffic source.
- By default, this time period is 6 months in GA. So if I click on a FB ad and then get back to the website directly within 6 months the FB will get the credit of sale not direct as FB is the last known traffic source.
- As one traffic medium is not only responsible for sales therefore we use attribution.
Tips and tricks: Exporting to google sheets
- Go to google sheets, click on add one through the menu and install GA.
- Enter the report name, view the property, and create a report.
- Once it pulls all the data, click on add ons and click run report.
- Click on add one and schedule reports set it on every day so every time you open sheets you get updated data.
Google Tag Managers for Beginners
- GTM just collects the data and doesn’t stores it or build reports.
- GTM can’t be used for split testing scripts.
- Go to tagmanager.google.com and create an account.
- Set up a new container — a new container for every new website.
- Use a plugin like a google tag manager for WordPress for a WordPress website.
Getting to know GTM: Tags
- GTM is used for extremely detailed tracking.
- Tags tell GTM to whom to give the info, for example: If we add google ads, Facebook, PayPal, etc then every time someone loads the website GTM will tell all these other platforms that someone showed up or someone converted.
Getting to know GTM: Triggers
- Triggers basically mean, when you want GTM to take an action.
- Check different types of triggers available in GTM.
Getting to know GTM: Variables
- Variable is just the info that the GTM needs to do the thing it’s responsible for.
- There are built-in variables and user-defined variables.
Getting to know GTM: Data Layer
- As we know GTM doesn’t store data but it has to temporarily store data to send them to GA or others. These data are being stored in the data layer.
Getting to know GTM: Organization
- Only give access to people of admin-level who really needs it.
- Naming conventions — Always follow a hierarchy
Getting to know GTM: Preview mode
- Preview is a way in GTM to test the changes you have made.
- Turn on preview mode and reload your website. Remember this wors n your browser only or someone you give a link to.
Okay guys this was all for today, see you next week.
